Basic website analysis /website audit/
The service for website analysis (SEO audit) is intended to examine the current state of the website and perform an analysis of competitors websites for the purpose of offering the most effective methods for website optimization and Google placement.
In the course of work we study the following:
~ the current positioning of the website in the search engines
~ the quantity and the quality of the incoming links to the website
~ the visits and the indexing from the search engines
~ the current status in terms of keywords typical for the branch and conclusions regarding the preferred keywords and phrases
~ your closest competitors and their websites
~ the positioning of the websites of competitors’ companies in terms of the examined keywords and phrases
~ statistics and analysis of the frequency of visits
~ analysis of the effectiveness and the methods for website optimization and positioning
~ planning a strategy for website optimization and positioning
The keywords are the most important SEO element. The right choice of keywords is the first and the most important step in each website optimization. There are many ways to find the right keywords and phrases that can be used for the optimization of your website. For that purpose, we draft a list. This list is made after performing a careful analysis of what the customer is looking for, a thorough study of the keywords of your competitors as well as an exact description of what you are doing – the words that describe your business.
The On-page optimization is a process in which the content of a webpage is structured in the right way so that it will correspond to the search queries that are targeted. You should remember that the content of a webpage and the related meta data are just part of the factors to be considered by the search engines when positioning the webpages.
In general, the process of on-page optimization includes the following:
~ Determining the words and phrases to be targeted on certain pages
~ Providing a basic version of the page, for which the certain phrases were taken into consideration.
~ Correcting specific elements of the page so that it will contain the exact phrases and versions.
The external optimization can be defined as building an online authority, trust and reputation of a particular website. The authority can be established when other websites place links to your website. The SEO specialists define Off-page SEO as a synonym of building or attracting incoming links to a particular website.
This type of optimization affects the number of quality and relevant incoming links to your website, which establish and build the authority of your website and its ranking among the search results. The logic is the following: when more people place links to your website, this means that the content of your site is useful for the other users and this is what the search engines such as Google value highly – the quality and useful content.